Sisu Clinic

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‍The Brief

‍Sisu is a doctor-led, aesthetic clinic that was founded in Ireland in 2018. By 2021, they had 12 locations in Ireland and were setting their sights to expand into the U.S and U.K. With this expansion, their brand also needed to grow and develop. The goal was to create a brand strategy and identity for Sisu that felt futuristic, trend-forward, smart and ambitious. It needed to connect the clinic to the beauty industry but also differentiates them from beauty brands, break the association with a traditional American medspa, demonstrate how evolved and cutting edge they are, and pay homage to luxury and taste.

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The Brand

The new identity and strategy is built upon harmonious dualities: the perfect balance between beauty & medicine, sophistication & approachability, art & science, and trend & timelessness. It attempts to  disrupt established attitudes about the cosmetic medicine industry and represent Sisu's mission to ultimately evolve the modern beauty routine. The final tagline, where beauty meets medicine, expresses this. The logo itself represents the idea of bridging this gap. The emphasis on the letter "i" reinforces the company's emphasis on each patient's individual journey and desires. 

The combination of organic wavy gradients, significant usage of black and white, geometric shapes, and clean crisp typography represents this idea of harmonious dualities .It makes for brand that feels ethereal & dreamlike yet simultaneously strong & concrete. 

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The Brand in Action

As soon as the brand identity was finished, websites, advertisements, and social media content were immediately launched. The brand introduction pushed the tagline, primary gradients, and bold black and white facial feature photography and video to begin creating a sense of brand recognition among the U.S market. The website was built with the intention of allowing for the most seamless booking process, unlike many of the other typical medspas already existing in market. The social accounts were focused on humanizing the providers, leading the conversation in aesthetic medicine, inspiring current and future patients, and striking a balance between listening and teaching. 

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Sisu Solutions

With the launch in the U.S and U.K, Sisu Clinic also wanted to launch a holistic skincare line that is evidence-based, trend-forward. The product strategy and visual system needed to reflect the concept of "where beauty meets medicine" and have flexibility and room for growth as more products are created down the line. 

The final name for the line, Sisu Solutions, gives incredible flexibility for future products and sets the tone for an evidence-based science-oriented skincare brand. The brand breaks the products into subfamilies based on the level of experience in skincare the consumer has: The Essential, The Proactive, and The Lavish lines. The messaging is forthright, considerate, and informative with the goal of simplifying consumers' routines, and giving them comfort in knowing these products are backed and created by the best in the business. 

The packaging visually represents the concept of "bringing out the best in you" with a center gradient circle that feels like a portal to your best self. 

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