Epiphany Collective

2022

Creative Direction · Brand Strategy · Brand Design · Copywriting · Website Design · Brand Collateral

Epiphany Collective provides real-time insights into their client’s audience’s psyche empowering their teams to deliver authentic omni channel messaging that is culturally relevant locally & globally. When Epiphany was founded in 2021, the extent of their brand identity was a single logo. As they began growing and developing, they were in need of a more concrete identity and brand strategy that could guide them into the future.

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The Brief

‍The current brand identity lacked adaptability and the tech-forward feel. Epiphany Collective's technology and process is revolutionary, and they needed a brand that spoke to that through their visuals and messaging. Through a brand strategy workshop, we defined Epiphany's purpose, vision, values, promies, audience, personality, and tagline: The Living Data Company.

The refined Epiphany Collective brand is dynamic and contemporary, bringing the concept of the tagline to life. The logo is a modern interpretation of Epiphany's initial brand, appreciating and respecting the brand's roots while simultaneously launching it into the future. The entire brand is adaptable, own-able and scalable, so as the company continues to reach new heights, the brand can grow alongside it.

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